Keeping up to date with all the latest trends in the construction and interior design industry, we would like to present you the dominant colour for this year, PANTONE 17-3938 Very Peri directly from its birthplace, PANTONE company.
For those who don’t know, PΑΝΤΟΝΕ is a worldwide colour making company. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colours from inspiration to realization.
According to PANTONE, “We are living in transformative times. PANTONE 17-3938 Very Peri is a symbol of the global Zeit Geist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space, PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa.”
Additionally, “creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us”.
Leatrice Eiseman, the Executive Director of PANTONE Colour Institute, underlines that “as we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and believed blue colour family, encompassing the qualities of the blues, yet at the same time with its violet red undertone, PANTONE 17-3938 Very Peri displays a spritely joyous attitude and dynamic presence that encourages courageous creativity and imaginative expressions”.